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TIPS FOR CREATING THE IDEAL SALES FUNNEL FOR YOUR BUSINESS

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According to digitalmarketer.com, a Sales Funnel is a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect toward a desired action. This is something that is present in every business in some shape or form, but knowing how to put the right type of sales funnel in place at the right time will go a long way towards converting more cold prospects into leads, leads into sales and keep buyers coming back for more. There are only 3 types of Sales funnels, which we will cover in more detail below

3 Types of Sales Funnels

  • Acquisition – An acquisition funnel should be designed to help the business get as many new prospects and customers as possible.
  • Activation – An activation funnel should be designed to help the business convert as many of its prospects into active buyers as possible
  • Monetization – a monitization funnel should be designed to help the business generate revenue from it’s active buyers and subscribers

The answers to the following questions will give you more insight into which sales funnel would be best suited to your current needs, but it is important to remember that each of the different funnels have a different purpose and the one won’t work to fulfill the purpose of the other

  •  Do you need more leads in your business?
  • Do you have a large prospect list, but not a list of buyers?
  • Do you have an optimized back end sales process and want to generate a ton of revenue?

The Acquisition Funnel

An acquisition funnel should be designed to help the business get as many new prospects and customers as possible

  • Free Book Funnel
  • Football Phone Funnel
  • Trail Upgrade Funnel
  • Value in Advance Funnel
  • Splinter Funnel

The acquisition funnel will get you a lot of leads, but it won’t monetize your leads or turn them into active buyers.

The Activation Funnel

The activation funnel is ideal for converting large chunks of leads into buyers.

  • Simple Survey Funnel
  • Velvet Rope Funnel
  • Blog Launch Funnel
  • Flash Sale Funnel

In order for the activation funnel to work, it must answer the following question on the prospect’s mind – “Why Should I Buy Now?”

Monetization Funnel

The purpose of the monetization funnel is to generate as much revenue as possible.

  • Perpetual Webinar Formula
  • The “Mini-Class Launch”
  • Paid Webinar Funnel
  • Live Event Funnel

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